Use of a retail approach to catering is a success story that has worked in the high street for many years but surprisingly many caterers do this very badly, if at all. Having strong appropriate marketing and merchandising in the right areas can have a great impact on your sales and bottom line. Our retail experts can help you get maximum impact for the smallest of outlay.
Retailing can add significant value to your catering services. As an example, branding some or all of your services can create a whole personality to the offering – something that people will remember, will talk about, and will come back to.
A review of retail concepts will cover point-of-sale, marketing and merchandising, branding and ‘upselling’.